I thought this feature would take a while before it was ready to go, but today there’s a new option on our account management pages that say:
Welcome to the Faction Change page! This service lets you change a character’s faction from Alliance to Horde or from Horde to Alliance. A mandatory opposite-faction race change is part of the faction change process, and the full range of customization options offered by the Character Re-Customization service is included as well. Each faction change costs $30.00 USD.
While I don’t plan on changing factions, this is actually a really awesome service. I really didn’t understand how good of an option it was until my recent chat with Naneth of Medivh. His druid had been set on the shelf because he changed factions to play with his friends. He missed playing his druid, but that character was the wrong faction, so he was having to start over from scratch. This new service allows him to not have to choose between his main character and playing with his friends. For a low price of $30, he can have his druid and his friends!
So, for everyone that was anxiously awaiting this service to come out, have fun! It doesn’t seem to come with a server transfer, which might be a bummer for some people. It also might take a couple days to go through, especially when it’s in high demand. There is a 60 day timer, so you only have to stay that faction a couple months. Since druids only have 2 races, you end up with Night Elf going to Tauren, and Tauren going to Night Elf.
There’s also a disclaimer that the faction change may not be available on some servers (ie. if there are 3/4 of a server as all Alliance, they may not let the few remaining horde turn to alliance on that server).