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Guild Leadership Corner: rewarding raiders for success

My guild (Undying Resolution on Elune) has several guild parties a year. At the guild parties, we hand out awards: guild rank promotions, raid attendance award bonuses, and awards for recognizing people who contributed to our team. This works well with our 25-man, where this helps our raiders to feel recognized for all the work they do.

The awards we hand out to our raid members have four categories. The first three involve nominations from the full guild, as well as full guild voting on those nominated. The fourth award is one given by the officers. You can read the award descriptions on our website.  Our four award categories are:

  • Most improved raider
  • MVP: best overall raid performance
  • Most helpful member (can be given to either a raider or a social non-raiding member)
  • General Excellence Award (awarded from the officers to any raider or social non-raiding member).

During our guild party, we try to have themes. Around the holidays, everyone dresses up in their Winter’s Veil outfits and we decorate with things like snowmen, and other holiday things. For our summer party, we have summer outfits (well, except for the moonkin…).


We try to find places to hold our parties that offer help to that themed feeling. So, for our summer party, we found the closest thing to a beach party spot that we could find, and invited people to bring beach clothes and toys. However, phasing can cause some problems with where to choose a party. So, if you choose to do a guild party, be careful not to choose it somewhere people can be left out (as we found out the hard way when 3 people couldn’t see us at our summer party spot!). With up to 30 people, finding a party venue around Azeroth can be really difficult!

However, a chance to relax and have some fun with our guild members can help make the long summer (or winter) months more enjoyable!


Posted in Guild Leadership, Written By Lissanna

Guild Leadership Corner: Can raiding guilds benefit from virtual realms?

We know that Blizzard is playing around with a virtual server technology (based off the cross-realm zones) that would have several features:

  • Virtual servers would allow for multiple realms to be virtually linked together. So, my realm of Elune would be virtually linked to at least several other PVE servers to form a mega-realm.
  • You can easily raid current content with anyone on your same virtual server.
  • For guilds, this has the benefit of being able to join another guild on your “virtual” server, without having to pay money to transfer to the actual server.
  • Resources such as auction houses are also shared across the same virtual realm.
  • This builds off the cross-realm-zone technology that is currently used for many parts of the game that allow for cross-realm grouping of quests and 5-man dungeons. PVP guilds can also benefit from changes that increase the ease of cross-realm grouping for BGs and arena teams.

So, as an officer in a 25-man guild, my thoughts are about what virtual server technology and associated game support systems need to be in place to help raiding guilds maximize the benefits of this change:

  • There needs to be an easy way to recruit guild/raid members based on your virtual realm. This includes the need for new recruitment forums for each virtual realm, a better in-game recruitment system, and other recruitment supports to make it easy to find people to join guilds and find raiding groups. The realm-specific forum is almost always a better recruitment tool for my guild compared to the general recruitment forum (where every single guild in the US is trying to recruit people). So, we will need a recruitment forum for each virtual server to have a chance of raiding guilds being able to successfully recruit new members.
  • In-game chat tools used for guild/raid recruitment will also need to work across the whole virtual realm so you can find other people to join raids and guilds. It needs to be easy to communicate with other people on your virtual realm. This includes having chat channels like General and Trade tied across the whole virtual realm – even if it attracts trolling. We may also need a  new in-game chat channel (given the failing of the guild recruitment “tool”), to keep recruitment for guilds or PUG raids out of trade/general chat (e.g., have a recruitment in-game channel for guild recruitment, and a “grouping” channel for forming 5-mans, raids, or pvp teams). Having an increased number of topic-specific cross-realm chat channels will increase the ease of connecting with other like-minded people without overwhelming general & trade chat (e.g., people wanting to join a guild can join “looking for guild”, people looking for group can join “looking for group”).
  • The cost of transferring to a new virtual (or actual) realm needs to be significantly reduced. It currently costs $25 to transfer one character to a new server. It costs an additional $30 to faction change. The $25 to $55 real money cost to transfer to a new raiding guild (and upwards of a hundred dollars if you want to transfer multiple characters) is one of the bigger hurdles that have made it incredibly difficult to recruit members into 25-man raiding guilds outside of the most hardcore raiding. Even for 10-man guilds, transferring servers has a huge cost and a huge risk. The new cost of transferring virtual realms and faction changing needs to be significantly reduced – as the physical realm becomes less meaningful, the cost needs to reflect this change. With new virtual servers, changing to a new realm should be no more than $10, and faction changes should come down to about $15 or $20 at most. With Blizzard moving to selling vanity items (toys and transmog gear) for real money, reducing the transfer costs permanently (and allowing ease of moving to new guilds) can breathe new life back into the game without hurting Blizzard’s monetary bottom line.

In conclusion, the new virtual realm technology can potentially increase the ease of guild recruitment. However, the support systems and real life monetary costs associated with joining new raiding guilds also need to be adapted to fit this shift in technology. I really look forward to how virtual servers may make my job of guild recruitment easier. I just hope that Blizzard keeps guild recruitment in mind when they polish their virtual realm implementation. What do you think Blizzard needs to do to support guilds in this time of huge changes to server technology?

Posted in Guild Leadership, Patch 5.4, Written By Lissanna

Guild Leadership Corner: When does your guild need a day off?

My guild’s leadership decided to give our guild 4 raid days off from raiding over June 30 thru July 7.  This upcoming week has several “real life” holidays for members of my raid: Canada day on July 1 and America’s Independence Day on July 4.  This impacted the likelihood that key raid members and officers would be available, since the 4th of July holiday in particular officially falls on a raid day for us. We gave a similar vacation around the time of the Christmas/New Years holidays, but we haven’t otherwise taken much time off from raiding in the last 6 months. Just like having vacations from jobs is important, it may also be important to give guild members time off from raiding.

However, giving breaks too frequently (and when raiders are available and want to raid) could cost your guild progression speed or members if your breaks are due to burnout and unexpected attendance problems. Breaks based on good officer planning, however, can be beneficial! A recent Officers Quarters article on WOWinsider had really great advice for guilds about how to take good breaks from raiding.

There are a couple things that I think my guild got right with taking our holiday break:

  1. We have already accomplished our main goal of killing Lei Shen on normal-mode and had recently started progression into hard-modes. With the next raid tier still a few months away, taking a break before raiders showed signs of burnout (rather than after the raid was burnt out) meant that we were celebrating the success of our guild rather than failure. In addition, rather than taking a break at a key progression point, we’re taking a break at a time when we have already met our primary goal and are making good progress towards secondary goals.
  2. We planned the break in advance, discussed it as officers, and posted notice to the guild a few days in advance.  We set a firm date of when the break started and the break ended, meaning that it was announced as a “vacation”, and we stayed within the 1 to 2 week time-frame suggested by the WOWinsider post. Thus, we allowed our raid members to make alternative plans with their families during that time. So, I planned a short (2 or 3 day) trip out of town during our raid break, so that I get away from not only raiding, but my normal daily habits as well.
  3. We timed this break around a holiday that was likely to interfere with progress anyway – with multiple holidays and people planning to take off raid nights, a mid-week holiday usually interferes with multiple days of raiding due to vacations people take off from work. While we will often try to raid on holidays, it made sense for us to give extra days off around this particular holiday due to the timing.
  4. Our officers are avoiding running “alt” raids or other organized group content. While some of our non-officer members are trying to organize things to do during our break, our officers and raid leaders aren’t involved in making that happen. This means that the officers get a much needed rest themselves and the “break” activities don’t feel mandatory when they don’t come from an officer.

Does your guild normally take breaks for holidays? What advice would you give to raid leaders trying to balance progression speed with the need for people to have lives outside the game?

Have a great Canada day and US Independence day this week!

Posted in Guild Leadership


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